I’m talking about APPliance, what kind of apps are you talking about?
I can’t help but think that appliances provide the same value proposition to companies that apps do for consumers.
- simplify functionality,
- enable innovation within a specific context, and
- give people (I hate the word “users”) the control they need over their specific environment in order to make sense of the ocean of capabilities available in the broader technology landscape.
Want to know what I’m talking about… head over to your local bookstore and read John Jantsch’s forward to Ken Yarmosh’s book AppSavvy . In it he writes about how he took freely available podcast content from his website, created a $2.99 app, and people bought it. They paid extra for free content because (he surmises) that it gave people the control they valued over the content.
Maybe (I don’t believe so, but let’s say) you could do everything without an appliance that you could do with… however, with an appliance you literally drop it in and go. You don’t get that convenience with pure software. You get “well, you could do that with the software if you set it up as follows…”.
By the way, the inspiration for this post was a long conversation I had with some folks at Solace Systems yesterday and today’s IBM Netezza press release which I believe is a sign of things to come in the broader market. Netezza is an IBM analytics appliance. Remember DataPower? They’re an IBM appliance for service/SOA/API compliance & security. Oracle acquired Sun and is trying to figure it out, and I bet HP could do it if they fixed their management problems, and Apple TV is nothing more than a consumer appliance – there’s nothing you can do with Apple TV you can’t do with a computer.